The Ministry of Tourism and Antiquities’ promotional film “A Tourist’s Journey in Egypt”, launched last June as a part of its promotional campaign “Same Great Feelings”, has been positively received on social media platforms. This coincides with the return of tourism to Egypt since July 2020.
Through screenings of this film, the goal of the campaign was to get in touch and interact with its audiences across several countries, with the aim of raising awareness of the precautionary procedures and hygiene safety regulations that Egypt has set in place in order to receive tourists once more. The campaign also aimed to promote the variety and quality of Egypt’s tourist destinations.
Egypt’s implementation of these measures succeeded in encouraging travellers from across the world to come to Egypt after the resumption of international flights.
The Minister of Tourism and Antiquities’ adviser on strategy and marketing, Tarek Hosny explained that the Egyptian promotional film has had very high views compared to the international benchmark for view rates. The film has 77 million views on Google, 80 million on Facebook, 4 million on Twitter, 3.6 million on TikTok, and around a million on SnapChat, thus substantially enhancing Egypt’s image in many of the countries that tourists to Egypt call home, which has risen by 45% in Germany, 43% in Poland, and 39% in Italy in July. Searches for Egypt as a tourist destination have risen as well on both search sites and social media platforms in these countries by an average of over 60% compared to the preceding month.
The promotional campaign was launched on the main social medial platforms in the primary tourism-exporting countries to Egypt, in the Gulf countries, Europe, and Asia, including Germany, Poland, Italy, the Czech Republic, and Ukraine in its first phase, at the same time as the resumption in touristic activity to Egypt’s touristic destinations on the 1st of July. The film was also broadcasted on many Arab and international TV channels, including CNN and the Discovery Channel.