Mrs. Ghada Shalaby, Vice Minister of Tourism and Antiquities for Tourism Affairs, participated yesterday evening in the annual Summit of the Pacific Asia Travel Association (PATA), which runs from April 27 to 29, which was attended by more than 3,000 delegations from more than 80 tourist destinations worldwide.
The summit addressed the current situation of the world's travel and tourism industry and the difficulties it faces in the light of the emerging pandemic crisis, as well as highlighting the opportunity for tourist destinations around the world now to reimagine the future of tourism, which may require it to change the nature of tourism performance through careful strategic planning, competitive tourism and the promotion of sustainable economic development, as well as the importance of partnership between the government and private tourism sector in order to achieve responsible development of travel and tourism.
The Vice minister also discussed how to exploit the closure periods experienced by the world over the past year and the effects of the COV pandemic on the travel and tourism industry in general, where the Vice Minister explained that these periods have been exploited in Egypt and allocated to improve the quality of tourism services provided in all tourist and archaeological sites, build the capacity of all workers in the tourism industry, develop the infrastructure of all tourist and hotel facilities, in addition to working to diversify tourism products in Egypt.
She pointed out that the most important lessons learned from the Corona pandemic is that meeting the needs of the industry is a key issue, the importance of communication as each destination needs to communicate continuously with its tourism exporting markets, as well as the need to understand and invest in our capabilities.
Established in 1951 to serve as a catalyst for the responsible development of the Asia-Pacific travel and tourism industry, the Asia-Pacific Travel Association (PATA) is a strong advocate of the idea that the travel and tourism industry is not only a positive force for economic growth and job creation, but an important driver of cultural compassion and cross-border understanding