Launching and organizing a set of initiatives, programmes, competitions and training courses to raise tourism awareness among children and school students, for example: the “Visual Art” program - “Your monuments are your right to know” program - “Our Story” initiative, in cooperation with the Ministry of Education, the “Kings of the Parade” program on the sidelines of the mummies parade - an art competition for children's drawings on the occasion of the celebration of the world heritage - the competition "Sura and Forza" for children under 12 years old.

- Organizing 80 awareness seminars in various governorates to introduce the ethics of tourism - the elements of tourism - recent archaeological discoveries.

- Organising 100 exchange awareness trips between the governorates, including different groups of school and university students - orphans - special needs- breadwinners