Minister of Tourism and Antiquities, met, via video conference, with Canadian-English consortium , which has been tasked since the beginning of 2021 to prepare the communication strategy to promote tourism to Egypt and to launch an international promotional campaign for Egyptian tourism for a period of 3 years, starting in the last quarter of this year.

This meeting intended to review the second draft of the strategy after amendments were agreed upon during the previous meeting,held two weeks ago.

The meeting was attended by the CEO of the ETPB, the assistant minister for technical affairs, assistant minister for promotion, the president of the Egyptian Federation of Tourist Chambers and company representatives in Egypt.